Google+ TBWA\SMP Agency of the Year 2011

TBWA\Santiago Mangada Puno
Agency of the Year 2011

TBWA\Santiago Mangada Puno
wins its 5th ‘Agency of the Year’ award

MAKATI CITY, PHILIPPINES – Tuesday July 31, 2012
For a record-setting fifth year, TBWA\Santiago Mangada Puno was proclaimed 2011 ‘Agency of the Year’ by the Association of Accredited Advertising Agencies of the Philippines (4As) at the Agency of the Year Awards, held at the Rizal Ballroom of the Makati Shangri La Hotel on Thursday July 26.

TBWA\Santiago Mangada Puno captures the highly coveted ‘Best in Creative Plate’ at the ‘Agency of the Year Awards’ night, held at the Rizal Ballroom of Makati Shangri La Hotel on July 26, 2012. It is the fifth time that TBWA\SMP has received the honour.

The agency held the honor in 2003, 2004, 2005 and 2010. In addition to the top prize, TBWA\SMP also won the highly coveted ‘Best in Creative’ plate also for the fifth time. The agency previously won the honour in 2003, 2004, 2005 and 2008.

TBWA \Santiago Mangada Puno proudly holds up the ‘Agency of the Year’ and ‘Best in Creative’ plates from the recently concluded ‘Agency of the Year Awards’ night, held at the Rizal Ballroom of the Makati Shangri La Hotel on July 26, 2012. The agency won both honors for a fifth time, setting a record in the ‘Agency of the Year’ category.

In a night where the Philippine advertising industry gathers to honor its best, TBWA\SMP proved its consistency in every area of discipline by being the only agency to be a finalist in all categories – Creative Excellence, Market Performance, Management of Business, Industry Leadership and Community Service. This is a feat that TBWA\SMP also pulled off in 2010. To add more luster to its big night, the agency also made it as a finalist in the Digital Excellence Category.

“It is with great honor that TBWA\SMP accepts these two prestigious awards. Winning both validates the hard work and passion of not just one person, but every employee of the agency,” said Melvin Mangada, Chief Creative Officer at TBWA\SMP.


TBWA\Santiago Mangada Puno staff hold up five fingers to signify their record-setting, fifth ‘Agency of the Year’ award. The agency was bestowed this honor along with the ‘Best in Creative’ award at the recently concluded ‘Agency of the Year Awards’ night held at the Rizal Ballroom of the Makati Shangri La Hotel on July 26, 2012.

TBWA\Santiago Mangada Puno
wins the Grand Prix for the 2012 Disruption Awards

MAKATI CITY, PHILIPPINES – Tuesday November 6, 2012
TBWA\Santiago Mangada Puno was proclaimed the Grand Prix winner in the 2012 Disruption Awards for the Boysen KNOxOUT Project EDSA: Clean Air Campaign, beating over 80 countries in the global TBWA network. It was the agency’s first time to join and win in the prestigious competition. The TBWA Disruption Awards champions the champions of disruptive thinking - a key methodology for TBWA offices to help businesses fast track their growth strategies. These awards honor excellent campaigns created in 291 TBWA offices placed in 77 countries.

‘Project EDSA’ (Everyone Deserves Safe Air) is essentially the world’s largest air purifier. This collaborative effort between client and ad agency is a series of murals painted by renowned international artists on an 8km stretch of highway. Using Boysen’s KNOxOUT air-purifying paint, the murals on 8,000 square feet act like 8,000 mature trees in filtering nitrogen oxide out of the air – once completed it may eliminate up to 1,280 kg of NOx per year. Project EDSA is an ambitious endeavor that both beautifies and purifies Manila’s busiest and most polluted thoroughfare. It has caught the attention of local and international media and has garnered positive reviews.

Jackie Ongking of Pacific Paint (Boysen) Philippines, Inc. says, “EDSA represents the best of the Filipino with the People Power Revolution. On the other hand, it is also associated with our city’s traffic and pollution problem. Boysen KNOxOUT: Project EDSA seeks to rekindle the spirit of people power and rally the people to fight the problem of air pollution. We are fortunate that the project’s unique blend of art and science has been effective in getting our message across.”



Project EDSA aims to be completed in 2013.


Project EDSA: Cubao


Project EDSA: Ortigas