MAINLA Newly-appointed Regional President for TBWA\Group Asia Ian Pearman, visited Manila recently to stopped by the offices of TBWA\Santiago Mangada Puno.
Ian’s arrival comes at an exciting time, as many traditional advertising houses are entering an age of digital transformation, and TBWA\Santiago Mangada Puno under Melvin Mangada is leading the charge in the Philippines, having recently been named 2017’s top Digital Agency by the Association of Accredited Advertising Agencies (4A’s).
Recognizing changing trends in consumer behavior and technology, TBWA\SMP has spearheaded digital content creation, social monitoring, and innovation for clients such as Smart, Ayala Land, Nissan, Oishi, Boysen, and Alaska Milk, as well as corporate communications initiatives for McDonald’s.
Out of 358 international offices, TBWA\SMP is consistently the Philippines’ most-awarded agency in local, regional, and international festivals highlighting creative work and marketing communication.
In addition to client-driven work, the agency has been making headlines through its “Creativity for Humanity” initiatives, generating awareness and raising millions in donations through projects such as “Dirty Water Color” (for ABS-CBN Lingkod Kapamilya Foundation) and “Correcting History”, a campaign to update school textbooks to include the atrocities of Martial Law.