In many homes in the city, clothes are dried indoors because they do not have backyards to line dry clothes. With limited air circulation, high humidity and absence of sun, clothes can be a breeding ground for fungi. It’s no longer enough for a detergent to just clean dirt and remove stains. It needs to kill dangerous fungi as well. Champion Indoor Dry is a specialized anti-fungal detergent sold only in urban areas in the Philippines. We created a film to bring the attention of the market towards something they prefer not to see, which resulted in the product becoming one of the fastest growing detergent brands in the market. Almost as fast as how fungi grow.