We Cleaned A River with This Billboard

Water Billboard

Pasig River, Manila’s main waterway, was transformed into a huge sewer system and by the 90s, ecologists considered it biologically dead. To introduce what was then a new personal care brand—Hana, that harnesses the restorative power of nature in their products, we collaborated with the Pasig River Rehabilitation Commission (PRRC) to further magnify the brand’s promise and revive the most polluted river through the first ever water-cleaning billboard made of vetiver plants.