We Cleaned A River with This Billboard

Pasig River, Manila’s main waterway, was transformed into a huge sewer system and by the 90s, ecologists considered it biologically dead. To introduce what was then a new personal care brand—Hana, that harnesses the restorative power of nature in their products, we collaborated with the Pasig River Rehabilitation Commission (PRRC) to further magnify the brand’s promise and revive the most polluted river through the first ever water-cleaning billboard made of vetiver plants.

YearFebruary 2014ClientShokobutsu HanaExecutive
Creative
Director
Melvin M. Mangada
Creative
Directors
Melvin M. Mangada
Chino Jayme
Ali Silao
Associate
Creative
Directors
Nolan Fabular
CJ de Silva
CopywriterChino JaymeArt DirectorsNolan Fabular
CJ de Silva
Ali Silao
Account
Director
Kathy Cosico
Senior
Strategic
Planner
RJ Paculan
DirectorEmilie BatardAgency
Producers
Sunny Lucero
Francis Bagnes
Maan dela Cruz
EditorFrancis Allan de DiosPhotographerJohn ChuaProduction
Designer
Teresa Composana
Print
Production
Dennis Carlos
Print
Production
Assistant
Abi Ramos
Final Artist
Supervisor
Romar Quiroz
Final ArtistAngelito Tan