Three Superstitions You Must Follow

Bench, the #1 retail clothing brand in the Philippines, has always championed and supported the local industry. Recently, they pushed it forward by creating the #LoveLocal campaign. With the Philippines being rich in traditional folklore, myths, and urban legends, we made use of Filipino superstitions as a creative handle to tell the audience some of the best local stories. Hence, #LoveLocalSuperstitions was born—with “Temptation Jungle”, “Gayuma” and “Fantastic Forks” being the first three films to be released.

 


Year2016-2017ClientBenchExecutive
Creative
Director
Melvin M. Mangada
Creative
Directors
Manuel Villafania (“Gayuma”)
Chino Jayme (“Temptation Jungle” and “Fantastic Forks”)
CopywritersAbi Capa (“Gayuma”)
Greg Hernandez (“Temptation Jungle” and “Fantastic Forks”)
Art DirectorsByron Co (“Gayuma”)
Terence Eduarte (“Temptation Jungle” and “Fantastic Forks”)
Business Unit
Director
Paolo Broma
Account
Manager
Sam Sarinas
DirectorJT PandyAgency
Producers
Sunny Lucero
Francis Bagnes
VisualizerMatteo Genota (“Gayuma”)