These Wheels Will Make Your Head Turn

Millennials are style-conscious individuals who take pride in their looks. In fact, studies show that they look at the mirror 23 times in a day. We tapped into their need for self-validation through a social experiment that presented them with two choices—to either look at an eye-catching car, or look at themselves. To prove that it was truly a standout, we placed the sports car-inspired Nissan Juke side by side with a mirror installation. After the ten-hour activation, the Juke proved to be more attention grabbing than one thing millennials obsess about—themselves.

YearJuly 2016ClientNissan PhilippinesChief Creative
Officer
Melvin M. Mangada
Creative
Director
Chino Jayme
CopywriterRyan CaidicArt DirectorBeatrice TusingClient Service
Director
Joy Garcia
Account
Supervisor
Maxine Lozada
Account
Manager
Dhanice Mengote
DirectorEmilie BatardDirector of
Photography
Vince Belen