SINGAPORE – TBWA\Santiago Mangada Puno (TBWA\SMP) scored four trophies – the most of any Philippine agency this year – at the recently-concluded 2015 Spikes Asia Festival of Creativity. Competing amongst 4531 Asia-Pacific entries, TBWA\SMP was one of six Philippine agencies to win, taking home one Silver and three Bronze Spikes.
Featuring intriguing ideas with creative executions, TBWA’s wins would not have been possible without the holistic, trust-based relationships between the agency and its clients.
According to Peerless Lion VP for Sales & Marketing Jasper Tiu, ‘The Vetiver Project’ (which scored a Silver Media Spike, and two Bronzes in the Outdoor and Media categories) is a prime example of Shokubutsu Hana’s faith in TBWA to craft an execution well in line with their commitment to environmentally-safe and natural products.
The result? A multi-awarded plan to resurrect the “biologically dead” Pasig River through the use of vetiver (a grass known to absorb up to 94% of pollutants within four days of planting). As the grass grew on floating platforms deployed along the length of the river, messages of conservation were revealed, and multiple local and international awards followed.
A further example of TBWA’s excellent rapport with its clients can be found in the agency’s witty visual representation of the rainy season and client Tokyo Tokyo’s noodle offerings, entitled ‘Ramen Season’, which netted the agency a further Bronze.
While the Bronze Spike was the first international win for Tokyo Tokyo, it was the second overall for the Ramcar Group of Companies, as TBWA’s work on the ‘Unlimited Gravy’ poster, won a D&AD Wood Pencil earlier this year. KFC Marketing Director Errol Magdato was effusive in his praise for the agency, saying, “We look forward to seeing what our future collaborations with the agency will bring.”
“This is the first international award TBWA has won for our brand, said Tokyo Tokyo Marketing Director Natalie “Lee” Perez, when asked about the ‘Ramen Season’ win. Clearly, she shared Magdato’s sentiment, as she added, “And we like to think it won’t be the last.”