TBWA\SMP Bags a Grand Prix at APAC Tambuli Awards 2017
June 6, 2017
(L-R) TBWA\SMP CD John Ed de Vera, Digital Arts Network Channel EIC Misha Lecaros, Martial Law victim and survivor Danilo dela Fuente, CD Chino Jayme, AS Miele Dungo, and ECD Marci Reyes with their four awards at Asia-Pacific Tambuli Awards 2017.
MAKATI Last night, TBWA\Santiago Mangada Puno was one of the five agencies that bagged a Grand Prix metal at the 2017 Asia-Pacific Tambuli Awards. “Correcting History”, a campaign done in collaboration with Campaign Against the Return of the Marcoses to Malacañang (CARMMA) won the prestigious award under the Advocacy category of the Human and Culture Cluster. The film also won Gold for Insights and Creative Thinking under the Creative Category. Among the awards that TBWA\SMP won are one Silver and one Bronze for “Dirty Water Color”, a river clean-up initiative for ABS-CBN Kapamilya Lingkod Program.
Not only has “Correcting History” achieved its goal of educating millennials about the plight of Martial Law victims and moving the government to revise the curriculum to reflect the atrocities done during that time, but it has also been bagging awards left and right since the beginning of the awards season—some of which are a Grande Lotus Roots award at AdFest 2017, and a Grand Prix award and three gold metals at the Kidlat Awards.
The light of “Dirty Water Color” has yet to dim as its effect, strength, and creativity continues to dominate at award shows. It has received recognition from various prestigious award-giving bodies such as Cannes International Festival of Creativity, and AME Awards. Though its greatest feat is raising over Php1.3 million for the revival of Manila’s most polluted rivers and tributaries.
The Asia-Pacific Tambuli Awards celebrate human goodness over creativity, and marketing effectiveness. Winners are chosen based on how brands uplift society, and affect positive change.
The Asia-Pacific Tambuli Awards is the global pioneer in recognizing effective advertising for good by honoring brands that do good and do well.