TBWA\SMP struck hard at the 2026 Kidlat Awards, emerging as Agency of the Year while “Boysen Color Stories” claimed a coveted Grand Kidlat Award, as well as 3 gold, 1 silver and 2 bronze awards. The agency’s haul underscored the power of disruptive integrated campaigns that travel seamlessly across platforms and disciplines, bolstered further by a win for Outstanding Art Direction for the “Table Clothes” for Champion Detergent, as well as five bronze awards.
This domestic showing adds to an already stellar global awards tally for TBWA\SMP in 2026. On the international circuit this year, the agency reaped top-tier recognition at the New York Festivals 2026, the 23rd International Business Awards, and Mad Stars 2026—affirming the strength and cultural resonance of its creative output on the world stage.
TBWA\SMP also won an additional two silver and two bronze awards for the “Heaven Palette” campaign, 2 bronze Awards for “McDonald’s Ride Thru”, and one bronze award for “Last Broadcast”.
With key regional and global festivals still set to announce shortlists and winners throughout the remainder of the year, TBWA\SMP remains well-positioned to expand its award haul even further across upcoming industry stages before 2026 concludes.