GLOBAL On February 12, TBWA\Santiago Mangada Puno’s ‘Correcting History’ campaign made it on Gunn Report’s recently released Gunn 100, which ranks 2017’s 100 best creative executions. At 55th place, it is the only campaign from the Philippines that landed on the prestigious list, which is compiled based on individual campaigns’ results at various international, regional, and national award shows.
‘Correcting History’ was created In partnership with Campaign Against the Return of the Marcoses to Malacañang (CARMMA), to raise awareness about the corruption and human rights abuses that happened during former Philippine President Ferdinand Marcos’ Martial Law, as well petition the Department of Education (DepEd) to revise the school curriculum to reflect those crimes. In 2017, the campaign won a Grande Lotus at AdFest, Wood Pencil at D&AD, and Grand Prix at the Kidlat and Asia-Pacific Tambuli Awards.
Omnicom Group, TBWA\SMP’s holding company, was also recognized by the Gunn Report as the Best Holding Company in the world, while TBWA Worldwide placed 6th on the Best Creative Agency Networks list.
The Gunn Report is a global index of creative excellence that celebrates award-winning executions in the field of advertising based on their performance in the most important awards shows.
The full Gunn Report is available by subscription on www.warc.com/gunnreport, while the WARC 100 effectiveness rankings will be released later in the month.