Celebrating 65 years of Boysen

Boysen Paint’s legacy and cultural presence in the Philippines span 65 years. The brand has long been the trusted choice for countless homes and buildings, some retaining their original paint jobs for as long as they’ve stood.

To celebrate the brand’s decades-long heritage, we searched for the oldest Boysen-painted walls across the country, those that have gracefully weathered through the years. We photographed and archived them in a unique, branded visual collection—the only way to fully capture its legacy.

The archive was shared with the public in a series of print materials. Every layer, every crease and every crack of the weathered walls were showcased in print, together with the actual location of the historic buildings, inviting readers to check out these proofs of the brand’s storied legacy for themselves. The archive was magnified further through an exhibit that presented the walls as larger-than-life canvases of visual art.