Be the Leading Man

Bench Barbers Pomade

Gone are the days of matinee idols, but not for Bench Barbers Pomade.

To stand out in a sea of influencers and glossy images, the brand went vintage. We brought back the dashing, dapper, and classic style of Filipino Matinee idols of the 30s, 50s, and 60s and recreated their looks with the leading men of today.*

The portraits were hung up along Metro Manila’s busiest road for all to see. We then took it to Youtube to show how it’s done with tutorials inspired by old movie productions complete with vintage-style visuals and sound.

Making old-fashioned, fashionable again.