An Iconic Snack Unites Two Generations

Oishi Forever More

Oishi Prawn Crackers is an iconic snack loved by Filipinos since to 80s. But the young think it’s old. The snack wanted to appeal to this new, younger audience without losing its core following. The snack wanted to bring these two generations together.

The brand took a chart-topping music video the older generation — “Kaleidoscope World” by the late, iconic King of Filipino Hip-hop, Francis M — and remade it for the new generation. His son, Elmo Magalona, one of the country’s young stars, became part of every one of his dad’s memorable scenes.