Triggered by the current socio-economic situation brought about by the pandemic, more and more consumers are adopting a more pragmatic approach to purchase with a particular focus on value for money.

Seeing the shift, Champion launched the new Champion Supra Power with X-Stain Technology, a detergent that provides maximum value with its superior cleaning power at an affordable price. In this launch material, we brought Champion outside the conventional laundry set-up to drive innovativeness and product superiority, while capturing the benefit of targeting multiple kinds of stains through stunning paint visuals.