Boysen, the Philippines’ number one paint, champions color and diversity. To promote their flagship paint, Boysen launched a film that made the transgender identity go mainstream. The films featured a philandering man in a relationship with two trans women. They became such a hit that the trans women starred in their own Karaoke video, and regular Facebook content. They were also featured in a national exhibit for World AIDS Day. Combined, the campaign garnered 34 million views, reached 37 million people to date, and earned the praise from media, celebrating the universal acceptance of the LGBT community.