#HUGOTPAMORE

How long does it take to win back you audience’s hearts? For Smart Communications, it took only a series of two-minute videos to reconnect to their millennial market. The videos were hailed for its simplicity and genuine understanding of the market’s digital habits. The best sentiments were directed towards the brand and it was praised for disrupting its hardsell advertising to finally show true heart at the perfect time.

 


Year2016ClientSmart Communications Inc.Chief Creative
Officer
Melvin M. Mangada
Executive
Creative
Directors
Melvin M. Mangada
Joey David-Tiempo
Creative
Directors
Chino Jayme (“How to Be Friends Again” and “Hugot”)
John Ed de Vera (“How to Survive a Break Up”)
Associate
Creative
Directors
Dennis Claveria (“How to Be Friends Again”)
Abi Capa (“How to Survive a Break Up”)
CopywriterChino Jayme (“How to Be Friends Again” and “Hugot”)Art DirectorsTerence Eduarte (“How to Survive a Break Up”)
Dennis Claveria (“Hugot”)
Managing
Director
Portia Catuira
Account
Director
Katya Gozo
Account
Supervisor
Chris Sace
DirectorsJT Pandy
Nolan Fabular
Agency
Producers
Sunny Lucero
Denise Jose
EditorsKiko de Dios
Jom Masolabe
Vince Belen