These Wheels Will Make Your Head Turn

Juke vs. You

Millennials are style-conscious individuals who take pride in their looks. In fact, studies show that they look at the mirror 23 times in a day. We tapped into their need for self-validation through a social experiment that presented them with two choices—to either look at an eye-catching car, or look at themselves. To prove that it was truly a standout, we placed the sports car-inspired Nissan Juke side by side with a mirror installation. After the ten-hour activation, the Juke proved to be more attention grabbing than one thing millennials obsess about—themselves.