GLOBAL Earlier this month, TBWA\Santiago Mangada Puno placed 21st on The Good Report’s ranking of the top 25 agencies, the only Philippine-based agency to make it on the list. Also on the report is the agency’s prominent and distinguised campaign ‘Dirty Water Color’, which placed 20th out of the best 40 campaigns promoting good causes in 2017.
The Good Report is a list of the world’s most successful campaigns, agencies, networks, and brands in raising awareness of social and environmental issues released by ACT Responsible, in collaboration with The Gunn Report.
Just this year, TBWA\SMP also made it on various Gunn Report indexes such as placing 42nd in WARC 100’s top creative agencies for effectiveness, and 55th on Gunn 100’s best creative executions for ‘Correcting History’ its multi-awarded work with Campaign Against the Return of the Marcoses.
Last year at Cannes Lions International Festival of Creativity, ACT Responsible gave recoginition to ‘Dirty Water Color’, a campaign against water polution. The only Philippine Palm d’Or awardee also ranked 61st on WARC 100’s most creative and effective campaigns.
TBWA Worldwide, the network that TBWA\SMP belongs to, was also recognized as the number seven Most Successful Network promoting good causes in the world. The Good Report 2017 is available on http://act-responsible.org/the-good-report/.
The Good Report ranks the world’s best and most effective campaigns, brands, agencies, and networks for good causes measured by The Gunn Report, and public votes organized by ACT Responsible.