MANILA As TBWA\Santiago Mangada Puno prepares to close the books on the most-awarded year in its history, the agency announced the appointment of Peach Natividad as Digital Strategy Director. Under the Digital Arts Network (DAN), Natividad joins TBWA\SMP in forging an exciting new path for the Clio Philippine Agency of the Year.

No stranger to the industry, Peach brings ten years of digital and traditional advertising experience under her belt, having worked with companies such as Ogilvy & Mather, Tribal DDB, and, most recently, McCann WorldGroup. Peach was instrumental in MRM-McCann’s being named 5-time Campaign Asia Digital Agency of the Year, contributing to a number of award-winning campaigns.

“There’s a unique energy working with the amazing talents within the creative powerhouse that is TBWA,” said Natividad, on the appointment. “Each and every one of us is out to do excellent work for brands. My contribution is to help the team do more of the work that is designed to truly stand out, spread and create impact for brands in today’s digitally-driven world.”

In addition to serving as the current Chairperson of the Digital Analytics Track of IMMAP’s CDM Program, Natividad’s role as TBWA\SMP’s Digital Strategy Director will see her report directly to the President as she grows the business of the Agency.

With Natividad on board and 2017 on the horizon, TBWA\SMP is well-equipped to navigate the challenges of the coming year.