Bringing Global Volleyball Closer to Filipinos

When the Philippines hosted the 2025 FIVB Men’s World Championship, the agency was tasked with generating global anticipation while rallying Filipinos to claim the world stage.

With the global line “It’s electrifying”, the campaign kicked off with a music video, sparking anticipation for the tournament while infusing it with Filipino energy and pride.

The tournament was given a distinctly Filipino identity through Dagitab, a custom Baybayin-inspired typeface powered by lightning motifs. This electrifying energy also inspired the design of the official mascots Koolog, Kid Lat, and Hataw.

The campaign was anchored by the rallying cry, “Set na natin ’to,” capturing both the thrill of winning a set and the start of something monumental. By blending global spectacle with Filipino culture, the Philippines didn’t just host the championship, it became volleyball’s ultimate home court.