In its 104th year, Chinabank launched a playful digital campaign for its My CBC app, starring the mother-daughter beauty queens, Melanie Marquez and Michelle Dee. The video pairs two universal beauties to spotlight a universal scenario: teaching mom how to use technology. Their heartwarming dynamic and relatable humor resonated with audiences, proving that even in finance, a little fun goes a long way — much like the “long legged” of Melanie and Michelle.