The Philippines remains one of the world’s most dangerous countries for journalists, with over 200 media workers killed since 1986. To continue the fight for justice, the Filipino Broadcasters Association, the country’s foremost organization protecting free media, brought them back on air one last time through AI.

An audio campaign was launched, re-airing the final reports of slain journalists using AI-reconstructed voices. The journalists reported on their own murder cases, and urged listeners to continue the fight for justice and press freedom.

The series featured slain radio broadcasters from across the country, including Cris Bundoquin of DWXR 101.7 Kalahi FM and Rex Cornelio of 93.7 Original Energy FM Dumaguete City. The ads aired in a national roadblock across 300+ stations on World Radio Day.

The campaign has been recognized globally, bagging a Silver in Radio Advertising and Bronze in Use of Technology at the AWARD Awards, and a Merit Award for Creative Use of Technology at the ONE Asia Creative Awards