Ride Thru

In the Philippines, the pandemic lockdown has encouraged more people to ride bicycles.

This inspired McDonald’s Philippines to rebrand their Drive Thru as Ride Thru, a term that’s more welcoming to two-wheeled commuters. In line with this, we created a series of store posters and social media posts that would further promote Ride Thru to two-wheeled commuters. These posters were designed to feature bicycle wheel shadows that form the brand’s famous arches.