LOVE-ada is in the air!

Laundry clothing washed with Calla Powder Detergent releases floral scents that lasts all day.

To highlight its floral scent, Calla celebrated the month of love with #Labalentines: A series of photos featuring washed laundry clothes shaped as blossoming roses. 

These were posted on social media and later printed as posters for laundromats.