For 15 years, MaArte Fair has proudly showcased Filipino craftsmanship, culture, and heritage. As an annual fundraiser of the Museum Foundation of the Philippines, it promotes the best in Philippine crafts while supporting the National Museum. Historically, MaArte Fair has targeted an older, affluent market. In 2024, the challenge was to capture the attention of a younger audience while staying true to MaArte’s legacy.

MaArte Fair 2024 introduced the “Fab Finds” theme, celebrating rare and exquisite pieces from local artisans. Images were collaged in Photoshop and refined using generative Al, creating anthropomorphic depictions of endemic animals wearing MaArte exclusives. This bold fusion of heritage and technology highlighted Filipino artistry in a new light.