Turning the consumer into the consumed

In the Philippines, there’s a saying for when you really enjoy something: “nilamon ka na” which translates to “you’ve been consumed” by something.
To get more people to try Oishi Crispy Patata, what if we showed people eating Crispy Patata… while being eaten by Crispy Patata?

Through literal head shots, we see people happily snacking inside a world of Crispy Patata – only to reveal that the Crispy Patata packs are humorously eating their faces as well!