The Typo That Travelled the World


Nissan’s local image had been languishing for decades. They needed to revive interest in the brand using the launch of their Juke. A billboard that challenged people to spot a typo in the headline was created. The idea is that the Juke is so attractive people will miss the error. A Manila-based DJ spent days looking for it, sending out a tweet that mobilized an online hunt for the typo. Thousands were on it, and soon, other countries joined the search. It was a single “mistake” that made Nissan exciting once more.