Show Your True Colors

True Colors

Spicy Oishi Prawn Crackers have been falling behind in terms of household penetration because Filipino snackers tend to favor cheese-flavored snacks for their mindless munching. We showed how Spicy Oishi Prawn Crackers’ unique spicy flavor can help millennials—the ones with the most conflicting desire to be their own person, show their true selves. Since its launch, the sales volume went up, reflective of the objective to increase the frequency of consumption.