100% detergent for 0% waste

Hang tags are seemingly harmless pieces of paper, but they heavily contribute to the total paper waste produced worldwide.

In partnership with Dr. E Laundry Detergent Sheets, the Washtag was created as a complete hang tag replacement that can wash up to 0.6kg of clothes, for use during the first wash. Designed to be fully soluble, each tag is made with a detergent sheet, printed with retail codes using non-staining ink, laminated with a water-soluble film, and tied with a dissolving string — allowing users to shop, wash, and wear without waste.

The Washtag was made accessible to all brands around the world through an open source website, where they can create their own.