Every year, the Museum Foundation of the Philippines holds the MaArte fair – an upscale bazaar that sells locally crafted items in an attempt to raise funds for the preservation of our national museums, as well as to celebrate Filipino creativity. However, most people think it’s just a premiere social shopping event.

So to make shoppers more aware of the fair’s purpose, MaArte: In Full Bloom was launched. The campaign highlighted the uniqueness of Filipino artistry and craftsmanship by featuring products juxtaposed against unique botanicals that can only be found in the Philippines; Waling Waling, Ylang Ylang, and Gumamela to name a few. This communicated how customers could literally keep Filipino creativity blossoming by simply visiting and purchasing from the MaArte Fair.