Show Your True Colors

Spicy Oishi Prawn Crackers have been falling behind in terms of household penetration because Filipino snackers tend to favor cheese-flavored snacks for their mindless munching. We showed how Spicy Oishi Prawn Crackers’ unique spicy flavor can help millennials—the ones with the most conflicting desire to be their own person, show their true selves. Since its launch, the sales volume went up, reflective of the objective to increase the frequency of consumption.

YearJuly 2014ClientLiwayway Manufacturing CorporationChief Creative
Officer
Melvin M. Mangada
Executive
Creative
Director
Marci Reyes
Creative
Directors
Melvin M. Mangada
Chino Jayme
CopywriterChino JaymeArt DirectorsDennis Claveria
Pia Ugarte
Managing
Director
Portia Catuira
Account
Director
Noelle Segundo
Account
Supervisor
Chrissie Reyes
Planning
Director
Issa Ignacio
Senior
Strategic
Planner
RJ Paculan
Junior
Planner
Izzy Villadolid
DirectorNani NaguitAgency
Producers
Sunny Lucero
Francis Bagnes
EditorKiko PoMusic ArrangerJasper Perez