MANILA — TBWA\Worldwide Chariman Jean-Marie Dru was the keynote speaker of the inaugural Internet and Mobile Marketing Association of the Philippines’ (IMMAP) Digicon held at the Philippine International Convention Center under the theme, “The Power of X”. Dru spoke on the importance of creativity in the digital age before a gathered audience of industry leaders, practitioners, clients, and guests.

Today known as the inventor of Disruption, Jean-Marie has said in a past interview that the Internet, while a big change to the manner in which advertising business is conducted, “is an opportunity to be creative. Now everybody can be very interactive, very digital, very smart, and you see incredible new stories, thanks to the internet. It’s been tough for everybody, but it’s an opportunity at the same time.”

With a career spanning five decades, Jean-Marie has Jean-Marie Dru is an awardee of the French Légion d’Honneur for his long-lasting contribution to the advertising industry and to the business world. He was inducted into the Advertising Hall of Fame in New York in April 2016.

In addition to his duties as Chairman of TBWA\Worldwide Jean-Marie Dru currently serves as Chairman of the French Academy of Medicine Foundation and Chairman of Unicef France.

In Manila, TBWA\ is represented by the multi-award winning TBWA\Santiago Mangada Puno, which was recently named Campaign Brief Asia’s Agency of the Year, in addition to being the Associated of Accredited Advertising Agencies of the Philippines’ record-setting six-time Agency of the Year.