Ride-Thru
As stricter quarantine restrictions were imposed on travel, Filipinos found a way to get around without using the public commute. This led to a boom in the local sales of two-wheeled vehicles. However, the Drive-Thru was strictly a channel made for car drivers. To serve the massive market of two-wheeled riders, McDonald’s made a simple, yet powerful change—renaming Drive-Thru to Ride-Thru.
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