BUG OFF Plants
Pest-killing paint as effective as carnivorous plants
Boysen created BUG OFF, a special paint with Artilin anti-pest technology that kills disease-causing insects upon contact.
To dramatize the paint’s unique ability, we launched a campaign that recreated carnivorous plants consuming different pests. The images of a Venus Flytrap, Pitcher Plant, Bromeliad and Bladderworts were crafted using multi-colored splashes of BUG OFF paint, captured through high-powered, high-speed cameras in precise trajectories.
