DITO has risen to be the third major player in the Philippine telecommunications industry. It has gained 7M subscribers in its first year. Despite its success, DITO competes with giants in the industry. We want to strengthen not just fast connectivity but stronger connections among Pinoy communities.

TBWA launched the #GalingDITO TikTok challenge – a movement made to discover the next Pinoy star across the 7,641 islands of the Philippines. Because of this, the brand gained an additional 3M subscribers in just 3 months and it became the 2nd most followed Telco brand.

The Galing DITO song and MV was launched featuring 13 emerging artists and content creators.