Love Ko All

McDonald’s is everyone’s happy place.

At McDonald’s Philippines, gender inclusivity is ingrained in the everyday brand experience – for both customers and employees. To depict this, the brand released a short film featuring a skater girl that circles McDonald’s Ride-Thru. However, it’s her sweet and cheeky smiles at the female Ride-Thru crew that catches the audience’s attention. The video immediately reached a total of 33.9M views across social media platforms in less than 24 hours.